Helpful Hints

Ricard Bindery

Marketing like an onion?

Iron Cross Folds Are Like Onions

SHREK:     There’s a lot more to ogres than people think.
DONKEY:  Example?
SHREK:     Ogres are like onions!
DONKEY:  They stink?
SHREK:     No! Layers. Onions have layers. Ogres have layers… You get it?

Welcome to this month’s issue of our continuing Helpful Hints series. If you have any comments about today’s topic or suggestions for future ones, please let us know by e-mailing Kevin Rickard.

Marketers and movie directors know Shrek is onto something. Intrigue is built by revealing the message layer by layer. One folding format is particularly good at building intrigue; the classic iron cross of course. Like an onion, a well-designed iron cross folded piece reveals your intended message one panel at a time.

Common Iron Cross Panel Opening Sequence at Rickard Bindery

The Latest Rickard Bindery Video

Here’s a 102-second video of Rickard Bindery’s very own Gary Junge, estimating team leader, showing some examples of well-designed iron cross folds manufactured in our facility.

The Big Five:

  1. Basics. Die cut pattern in the form of a cross. The standard iron cross product has a final-sized panel in the middle of the cross and four panels folding in from each side.
  2. Benefits. Distinctive designs get noticed. Iron cross folding sequences build intrigue as end users engage themselves in the unfolding of your story or message. With some careful thought, you can meet your promotional needs with this attractive and versatile fold.
  3. Variants. Possibilities include: additional hanging panels from the first leg of the fold; triangle-shaped panels folding in for a fitted look rather than an overlapping look; rectangle-shaped panels (instead of square); and, wafer sealed or glued panels for use as self-mailers. The most common final sizes are 8″x 8″ and 6″x 6″.
  4. Max & mins. Paper weight: 100# coated cover max, 70# enamel text min. Min final size: 2″ x 2″ (on a light weight stock).
  5. Shop talk. Panels may open in any sequence, but panel sizes must be adjusted based on which panels open first. Channel score when die cutting. Most production-efficient layout is as follows: Sides in, foot up, then head down. This sequence requires only one wafer seal for closure.

The Rickard Bindery Specialty Folding Advantage

Do your specialty folding projects involve up to 16 accordions, iron crosses, pop-ups, swingers, uneven die cuts or other unusual designs? Whatever your folding challenge, Rickard Bindery strives to offer you an efficient solution. When others say, “it can’t be done,” remember Rickard Bindery.