Helpful Hints

Ricard Bindery

“Pop-up and get noticed” – Gary Junge

Why Settle for Flat When You Can Pop-Up?

When your message absolutely, positively has to stand out, try a folding format that almost writes the order for you. Today’s jaded consumer or business customer thinks they’ve seen it all, but an interactive image that “pops up” upon opening will differentiate your message and brand from everyday promotional clutter.

Welcome to this month’s issue of our continuing Helpful Hints series. If you have any comments about today’s topic or suggestions for future ones, please let us know by e-mailing Kevin Rickard.

Like cute South Dakota prairie dogs, lovable pop-up folds get noticed. Lurking undetected within the confines of a closed printed piece, a hidden pop-up image is waiting to spring to life, so what looks like a normal brochure quickly transforms into a memorable user experience upon opening. Pop-up folds can be concealed in brochures, self-mailers, booklets and other print formats. Pop-up folds are another example of the cost- and timesaving recommendations your customers are craving, not subterranean rodents (cute as they may be).

The Latest Rickard Bindery Video

Here’s a 68-second video of Rickard Bindery’s estimating team leader, Gary Junge, showing some examples of printed products with pop-up folds, converted in our Chicago bindery.

The Big Five

  1. Basics. Pop-up folds are die cut pieces that automatically “pop-up” up when opened. At Rickard Bindery, we’ve die cut pop-up folds in the shape of people, mountains, bar charts, wings, grandfather clocks, donkeys, microscopes, kangaroos and politicians. What can you dream up?
  2. Benefits. Pop-up folded products are interactive pieces that get your message noticed.
  3. Variants. A concealed corner popup is an extra backing panel formed by a double parallel fold to conceal the “missing corner” in a standard popup design.
  4. Max & mins. Max pop-up width: 9-inches. The height of the pop-up (from the bottom the “V” to the top of the pop-up) can’t be higher than the final folded width of the piece or the pop-up will stick out of the side of the folded product.
  5. Shop talk. 45-degree angle perforations are necessary. Choose a stock between 6 and 10 points. Perforation depth is always important, but especially so on thin or thick stock. Intricate die cut patterns could impact feeding of material, reducing production speed and increasing waste.

The Rickard Bindery Pop-up Folding Advantage

Rickard Bindery is one of the few binderies with a rich history of creating pop-up folds. Trust our skilled engineering and production personnel to help create a cost-effective piece that achieves your client’s promotional and branding goals. You can find loyal Rickard Bindery customers in every corner of North America for good reasons: 117 years of technical expertise, solid customer service, and above all, superlative value.