Helpful Hints

Ricard Bindery

“Open Sesame, you magical gate fold!” – Gary Junge, Estimating Manager, Rickard Bindery

Gate Folding

Wouldn’t your printing customers love to wave a magic wand and say, “Open Sesame?” Watching end users open collateral materials and act as intended would indeed be a magical experience for any marketer. Well, Harry and Hermoine we’re not, but with well-designed gate folded pieces, maybe you won’t need the wand.

Welcome to this month’s issue of our continuing Helpful Hints series. If you have any comments about today’s topic or suggestions for future ones, please let us know by e-mailing Kevin Rickard.

Gate folding involves a series of parallel folds that fold inward from opposite directions to meet at either a center panel, which is an “open center,” or at a center fold, which is a “closed center.” Gate folding is ideal for applications where two products or services will be compared side-by-side, such as promotional pamphlets or product catalogs. Gate folded pieces can also be located at the center of stitched booklets.

Choose from among many gate fold styles such as single, double or triple gates (one, two or three panels on each gate); “unbalanced” gates with a closed center design; bi-directional gatefolds (gatefolds in both directions) and more. Gate folded panels can be glued to form pockets for inserts and can include panels as short as 2-inches.

Put down your overpriced pretend wand purchased at a theme park and create real value for your customers by recommending attractive, productive gatefolds for their promotional needs.

The Latest Rickard Bindery Video

Here’s a 64-second video of Rickard Bindery’s estimating team leader, Gary Junge, showing examples of well-designed gate folded pieces of various sizes.

The Big Five

  1. Basics. Gate folded pieces have panels that fold into the center, which is either flat (open gate) or folded (closed gate).
  2. Benefits. Properly designed gate folded pieces create intrigue with “teaser” copy on the outside and leave lots of room for “detail” copy on the inside.
  3. Variants. Design possibilities include narrow gap, wide gap, short panel, roll fold gate, unbalanced roll fold gate, dual direction gate, accordions, French door gate, one (sometimes two) parallel folds or accordion folds then right angle gatefold.
  4. Max & mins. Final size: 12-1/2″ x 20″ max, 1-1/2″ x 2-3/4″ min, up to 7 parallel gatefolds, min spine for spot gluing is 3″.
  5. Shop talk. Gate folds at right angles to initial folds will wrinkle; spot glue versus wafer seal closure; stock weight & thickness (the fewer the gatefolds, the thicker the stock can be), running multiple-up may not be desirable, 1/4″ gap before final fold is most efficient, but this gap can be narrowed to 1/16″ on smaller final size gatefold projects; your stock should be thick enough to hold a score.

The Rickard Bindery Gate Folding Advantage

At Rickard Bindery, we perform a complete range of gate folding services quickly and efficiently. We also offer complimentary post press services like EZ-release, remoistenable and seam gluing, scoring and saddle stitching. Let Rickard Bindery help you design and plan your efficient and attractive gate folded applications.