Helpful Hints

Ricard Bindery

“Choose wisely O valued consumer” – Gary Junge, Estimating Manager, Rickard Bindery

Tag Stringing

Picture this: idyllic setting, fabulous companion and a remarkable bottle of wine. There’s only one problem. Few people can tell a good bottle of wine. This is where we in the graphic arts industry can help.

Welcome to this month’s issue of our continuing Helpful Hints series. If you have any comments about today’s topic or suggestions for future ones, please let us know by e-mailing Kevin Rickard.

Help Consumers Choose at Point-of-Purchase

A tag stringed bottle stands out on a retail shelf at point-of-purchase. Let’s stay with the wine example to help define the problem. In an excellent article published in The Atlantic, David McCraney described an experiment dying white wine red and observing wine aficionados make fools of themselves:

The tasters in the first experiment, the one with the dyed wine, described the sorts of berries and grapes and tannins they could detect in the red wine just as if it really was red. Every single one, all 54, could not tell it was white. In the second experiment, the one with the switched labels, the subjects went on and on about the cheap wine in the expensive bottle. They called it complex and rounded. They called the same wine in the cheap bottle weak and flat.

– Excerpt from ‘You Are Not So Smart’: Why We Can’t Tell Good Wine From Bad, by David McCraney, The Atlantic 10/28/11

The point is clear. Consumers need help choosing the right product and that’s where you, the printer come in. If your consumer products customer competes in a highly fragmented category featuring lots of choice, help differentiate their product from the competition with informative, attractive tag stringing recommendations. Don’t assume your B2C customers know about the benefits of tag stringing at point-of-purchase. Better yet, sell once and experience the sweet joy of repeat work because yes, tag stringing tends to be a high-repeat print category!

The Latest Rickard Bindery Video

Here’s a 57-second video of Rickard Bindery’s estimating team leader, Gary Junge, showing examples of well-designed tag stringed pieces perfect for moving product at point-of-purchase.

The Big Five

  1. Basics. Tag stringing (a.k.a. string tying) is the art of punching a hole in a tag, then inserting and tying a string, usually to facilitate consumer engagement.
  2. Benefits. Tag stringing gives retail marketers an edge over their competition in the battle for shelf space with attractive and interactive eye candy.
  3. Variants. Elastic string, non-elastic cotton string, colored string, string with different weaves and unlimited die cut shapes and sizes.
  4. Max & mins. Tag size: Min 1-1/2″ x 1-1/2″; Max 5-3/4″ x 8″. Max loop length with cotton string is 8″, but only 3-1/4″ with “relaxed” elastic loop. Small and thick stock can be tag stringed, but an additional helper is often required, increasing production costs. The minimum allowable stock thickness is 0.004″. Any thinner and the stock will tear during production.
  5. Shop talk. Your copy should be placed away from where you intend on placing the hole. Call the tag stringing experts at Rickard Bindery for hole dimension and positioning advice early in the job planning stage.

The Rickard Bindery Tag Stringing Advantage

Rickard Bindery proudly offers tag stringing services to help consumers choose the right product at point-of-purchase. Other Rickard Bindery services supporting our multiple tag stringing production machines include inline die cutting, folding and small format stitching. Count on Rickard Bindery to quickly and cost-effectively turn your tag stringing vision into reality.